Our cloud-based software platform helps you put on a great event by replacing the web form data, generic ticketing and email systems, spreadsheets, print and postal processes. It encapsulates everything into one modern web-based platform.
It helps you process hundreds, or even thousands, of registrations, select the vehicles you want to attend and park them where you need them with a minimum of fuss. Build a booking history that you can use to keep your entry list interesting whilst inviting outstanding vehicles back again.
Please Scroll down the page and read from the bottom up about the way we used to run automotive events, before we decided to change things ourselves.
You'll move your whole event vehicle management, not just the ticketing, into a dedicated, customisable platform, including your brand designed email templates, tickets and paddock passes, parking, spectators, etc., into one centralised platform.
This unique branded platform has workflows and data management designed for events needing advanced tools to manage, curate and communicate with entries to your events.
Andy Warhol
If you are essentially just selling tickets but like the idea of using a platform that is designed for car shows with some specialist features to help with this, then these offer a good step between generic ticketing and email marketing platforms.
We started this way with a simple ticketing system before we realised in 2011 that there was a need for comprehensive data management in the back office administration processes.
You're using just two platforms which is probably ideal. You may also see some benefits from a shared platform. A downside is the platform is still fairly rigid in what you can do based on the features deployed by a generic car event organiser. You don't own the data or branding.
After the 90s the next step forward was to replace your web forms with an event ticketing system like Eventbrite. This was great as you benefit from the ticketing features without having to build your own, but these ticketing systems are not designed for motoring events. Online email marketing platforms also appeared, enabling you to stop using your desktop email software, reducing the amount of email ending up in spam filters.
Again, still easy to understand, but it means you have the same problems as in the 90s. However, you have, at least, separated your website from your customers' data which ticks the best practice and GDPR boxes.
Many events moved from paper application forms to websites with a built-in forms to collect booking details. The data from the forms is then exported to a spreadsheet and then imported into email software.
This works well for very small events with minimal requirements for data collection and those that don't collect personal, identifiable information like postal addresses. It is easy to understand the system as it translates from the old postal form days and carries your branding.
You have your data in three places, which is not good; you need to learn three systems and presumably, there are three sets of costs in both time and money. A possible downside is tripping over regulations like GDPR as you have your customer data 'in' your website and spam filters may block your email if you are using 'desktop' email software.
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